Step 1
Uncover
Critical truths and insights
We like to explore as much of a business as our brief will allow. From vision and strategy to delivery and beyond. From working systems and culture to market positioning and perceptions.
All with the aim of uncovering and capturing critical insights within which we can root a story of more compelling and meaningful purpose to sit at the heart of your business.
How we uncover them
review strategic vision/ mission frameworks and narrative
leadership ambitions session/discussion
deep-dive interviews/conversations
review employer brand strategy & narrative
explore external positioning narrative & audience segments
opportunity mapping
‘playback workshop’ – home-truths and critical insights
Step 2
Define
Codifying the case
Uncovering critical insights and facing some ‘home truths’ in step 1 can be challenging. But it’s also enlightening and energising.
However, the real magic is seeing the opportunities within the insights. We codify them and transform them into the framework of a clear, coherent and truth based case for reinvigorating your purpose.
From there, we turn the case into a story that can capture the imaginations of those that matter to you.
Crafting the story
To optimise the output and ownership from within, we work through an iterative process in a very collaborative way:
draft development workshops
interactive iteration reviews
wider presentation sessions
purpose story-house
Together we’ll craft the story of your purpose – what you stand for and why you matter, to those that matter.
Deeply rooted and market resonant – it acts as a touchstone and inspiring driver at the heart of your business strategy.
Step 3:
Re-root your brand
Review & reinvigorate
No matter how meaningful your elevated purpose might now be for your audiences, they have to see it and hear it if you want them to think differently about you.
In this step we review and reinvigorate the appropriate and necessary aspects of your brand – rooting it in the renewed clarity of what you stand for.
Inside and out
The messaging needs of clients and customers, compared to those of employees and prospective talent, are very different. So although rooted in the same principles and purpose, we develop how they play out to these different audiences, separately.
Bringing it to life
Brand strategy
- positioning, promise/proposition
- voice, personality & outlook
- key message pillars/framework
Style, look & feel
- visual identity
- colour palettes
- fonts & typography
- graphic design style
- iconography & devices
- image/photographic style
Step 4
Re-boot your culture
Lived not laminated
Purpose only changes things if it’s lived, not left on the walls.
Done right, it re-boots strategy, strengthens leadership, reinvigorates employees, and gives the outside world a more compelling reason to believe.
In the pudding
Your working ways are the proof - they’re where purpose lives. It shows up in everyday choices, behaviours, and the energy people bring to their work.
We can help you embed more meaningful purpose into every area of your business – so it’s not just a statement, but the way things are done.