‘What’ without ‘why’?
In our race for success, we all thought we knew what we wanted. But it’s beginning to look like we might have missed the point.
Organisations that root their strategies in more imaginative, meaningful purpose, are thriving beyond all others – by all measures.
Purpose first.
Everything else second.
We’re a purpose-driven, positioning consultancy for the ambitious and courageous – for those who don’t just want to grow the numbers, but who want to reinvigorate their motivations and shape a better future–for themselves and for others.
No matter what your business you’re in, when you’re driven by core beliefs and a bigger purpose, people feel it – word gets out, and everybody wants a bit of you.
But it’s not easy. It doesn’t start with a questionnaire, a brainstorm or a contrived campaign.
It starts with challenging home truths, new-world perspectives, and a good hard look at what matters, beyond the numbers.
The who of y?
We're a small bunch of strategic cultural thinkers and creatives that have been working around the world for many more years than our fresh faced looks might suggest.
Okay… so maybe we’re not as groovy as these girls and boys. We certainly don't photograph as well. But you will love working with us.
We'll bring a compelling mix of brutal honesty, intelligent creativity and wise counsel.
We'll ask questions you won’t ask of yourselves.
We'll look at things you don’t.
We'll hear things you won’t.
We'll help you see yourselves the way others see you.
And we'll never deny you the truth.
y?’s way
We can help you uncover more resonant purpose within your business and your proposition. And we can re-tell your story so it feels part of something bigger and more compelling – for you, your people, and those you need to attract.
