‘What’ without ‘why’?
In our race for success, we all thought we knew what we wanted. But it’s beginning to look like we might have missed the point. The new world expects more.
Organisations that root their strategies in more meaningful purpose and simplicity, are thriving beyond all others – by all measures.
Purpose first.
Everything else second.
We’re a purpose-driven, positioning consultancy for the ambitious and courageous – for those who don’t just want to grow the numbers, but who want to reinvigorate their motivations and shape a better future, for themselves and others.
When you re-energise your business with imaginative, meaningful purpose, word gets out. And everybody wants a bit of you.
But it doesn’t start with a questionnaire, a brainstorm or a contrived campaign.
It starts with home truths, new-world perspectives, and a good hard look at what matters, beyond the money.
The who of y?
We're a small bunch of strategic, creative and cultural thinkers that have been working around the world for many more years than our fresh faced looks might suggest.
Okay… so maybe we’re not as groovy as these girls and boys. We certainly don't photograph as well. But you will love working with us.
We'll bring a compelling mix of brutal honesty, intelligent creativity and wise counsel.
We'll ask questions you won’t ask of yourselves.
We'll look at things you don’t.
We'll hear things you won’t.
We'll help you see yourselves the way others see you.
And we'll never deny you the truth.
y?’s way
We can help you find and define more resonant, compelling meaning to inspire a better story and a thriving working culture – reshaping how your world sees and feels about you.
